How do You Use Social Media for Business?
May 20, 2010In the not-too-distant past, when getting information about a business usually required consulting something written on paper, there were relatively few options available for the curious. Not so today, as we all know. Click here to read more and maybe provide an example of how your business uses social media tools.
For instance, Yelp used to be something a dog would do if you stepped on its foot. Foursquare meant having firm convictions or something having four equal sides, and the global positioning systems were waiting to be invented. Now using Yelp or Foursquare, a location-based social networking site, can find you a restaurant or virtually any other kind of business near your location. And tell you the best way to get there. Now, that’s service.
Increasingly we are using social media tools to take a lot of the guesswork out of getting answers, or helping us get by in today’s fast-paced and more complex world. We’d like to start a conversation about how businesses are using these tools. Why don’t you start the conversation?
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We started our Facebook Fan Page knowing that we were already behind the 8-ball – being in NE CT, technology hasn’t quite reached into the comfort zone of most of our clients. We created the page as a way to put a ‘face’ to our business that a static ad in a newspaper can’t do. It’s current, it’s easy, it’s fun! It’s a great way to interact with clients and others in our community that we wouldn’t normally cross paths with. It’s a great way to exchange information and provide clients and prospects bits of free information that will help improve their businesses – and that’s truly what we are in business for – to help others. We’ve also enjoyed holding workshops for small business owners to learn more about Facebook and set up their own pages. It’s a great way to earn trust – and trust is something so hard to come by right now – if you don’t earn it, you have nothing.