EASTERN REGIONAL TOURISM DISTRICT

The campaign was initiated to revitalize the ERTD brand and enhance its appeal across New England by leveraging an aggressive digital strategy. This required the meticulous development of evergreen website content and engaging long-form blogs, ensuring the district was consistently positioned as the definitive authority on regional travel. We managed a comprehensive suite of visual assets, standardizing quality across all print materials, including high-impact brochures, and directing all paid media placements. Ultimately, this multi-channel effort drove a measurable and sustained increase in inbound web traffic and successfully boosted engagement across all priority digital platforms.