Allie Herzog has more than 10 years combined experience in journalism, public relations and social media marketing. She began her professional career at a boutique PR firm based on Long Island, before moving on to launch their New Media division in NYC. From there, she joined Likeable Media in NYC, working on social media strategy, content creation and social media advertising for several big name companies including Harper Collins Publishing, 1-800-Flowers and Verizon FiOS. After relocating to Rhode Island, she joined Lighthouse Media Solutions as the social media manager, overseeing strategy, content creation and social advertising for a variety of lifestyle and marine-based businesses and publications. After the company abruptly shut down in late 2018, she worked as a freelance social media consultant and writer, and joined Regan Digital Studio in 2020.